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Posts Tagged ‘user testing’

Testing, testing one, two, three (and four)

October 26, 2008

The web is all about the user. With choice at their fingertips, if your site doesn’t easily fulfil their aims, supply the answers they need or engage with joy, then don’t expect them to hang around. But how do you know what your site visitors want? It’s simple. You ask them and you test them. Here are four ways to get started today. continue reading

Are you taking the piss?

October 05, 2008

I was in a restaurant at the weekend and when looking for the gent’s toilet I encountered one of my bug bears in life - bad usability. In this case obscure and overly designed toilet signage.

In user testing for the web one of the major metrics of success is task completion. In essence it’s all about flow and in this instance it was quite literally halted. continue reading