Have you ever tried to do something online, which you thought would be simple, to discover the task becomes unnecessarily hard? I’ve been trying to change my address on some emails I subscribe to and its mission impossible. continue reading
How easy is it to design a door? If I gave you a pen and paper you could sketch one out now, right? So, if you had studied 7 years for a degree in architecture you’d have no problem creating the perfect door? Wrong. continue reading
The web is all about the user. With choice at their fingertips, if your site doesn’t easily fulfil their aims, supply the answers they need or engage with joy, then don’t expect them to hang around. But how do you know what your site visitors want? It’s simple. You ask them and you test them. Here are four ways to get started today. continue reading
I was in a restaurant at the weekend and when looking for the gent’s toilet I encountered one of my bug bears in life - bad usability. In this case obscure and overly designed toilet signage.
In user testing for the web one of the major metrics of success is task completion. In essence it’s all about flow and in this instance it was quite literally halted. continue reading
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