The web is all about the user. With choice at their fingertips, if your site doesn’t easily fulfil their aims, supply the answers they need or engage with joy, then don’t expect them to hang around. But how do you know what your site visitors want? It’s simple. You ask them and you test them. Here are four ways to get started today. continue reading
Is spelling important? Does grammar matter? Do typos and solecisms turn you away from a product? As someone who works with web content I’m firmly in the ‘yes’ camp. To me a misspelt word speaks volumes about the care, or lack of, running through your brand. continue reading
If I had a penny for every time I’ve recently heard the phrase ‘credit crunch’ I’d almost have enough cash to buy out both Lehman Brothers and Goldman Sachs. As life’s not like that my mind has instead been wandering from the financial fiasco to the more interesting subject of cognitive linguistics, or more precisely the art of alliteration. continue reading
I often hear of the struggle to gain a sensible work / life balance. For me this doesn’t mean precluding one from the other, but occasionally taking useful elements from one and applying them in the other. A case in point is trying to use a logical categorisation system for both our CD collection and spice drawer. Essentially creating a domestic taxonomy. continue reading
I was in a restaurant at the weekend and when looking for the gent’s toilet I encountered one of my bug bears in life - bad usability. In this case obscure and overly designed toilet signage.
In user testing for the web one of the major metrics of success is task completion. In essence it’s all about flow and in this instance it was quite literally halted. continue reading
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